Chapter 1

The Design Diaries

6 - 7 May
Saturday 10:00 am - 6 pm / Sunday 10:00 am - 8 pm
Transmission Studios
58 Berkeley Street, Toronto

The Design Diaries

If you are a planner, an aspiring planner, or an industry creative looking for a carefully curated experience to elevate your skills where you can learn to design with purpose and passion, then I invite you to join our first ever masterclass, the design diaries.

From my humble beginnings as a florist and decorator, to my now decade long experience planning and designing luxury weddings while simultaneously growing a successful team of planners, I am ready and thrilled to share all of my knowledge and insight in an extensive two day intimate class. This class will journey through design fundamentals, including the design process, producing strategic floor plans, design concepts, the sourcing, booking and budgeting of vendors, as well as designing for both luxury weddings and conservative budgeted weddings.

We will explore the beautiful world of floral artistry in the hands on segment of the class where we will learn the principles of floral design and create our very own arrangements, style a tables cape, hear from experts in the design field, and end the day connecting over cocktails with a panel of leading industry professionals.

Get ready to be inspired.

Register Now

Purchase your tickets for the Design Diaries or the Networking Evening from the drop down below

limited seats available

The Design Diaries


Learn how to…

Establish yourself as an expert designer in the wedding and events industry!

Register Now


  • An intimate two day extensive full day of classes with a one on one approach
  • A full copy of the course content/digital handbook
  • All palettes satisfied! Refreshments and lunch will be provided on both days
  • Customized planners essentials kit
  • Goody bag
  • Resources including templates, budget trackers, management systems
  • Continued mentorship after the class
  • ‘Connect Over Cocktails’ session engaging and connecting with a fun and inspiring panel of industry leaders
  • Certificate of  completion from the Design Diaries master class


Q: What do I need to bring with me?

We will be providing a notebook and pen, and all the tools you need for the weekend course. So come dressed comfortably chic and ready for two extensive days of learning!

Q: Will we be able to ask questions during the panel time?

Yes! We will kick off the panel with preset questions but we will also hear from each industry creative about their own personal story. We will then open up the questions to our attendees.

Q: Are there other payment options available? 

Yes, send us an email at or a DM on our petals and pearls account so we can set you up with an alternative payment plan!

Q: Is there parking?

Yes, there is street parking available.

Q: Can you accommodate dietary restrictions

Yes! We will accommodate all dietary restrictions.

Q: Are there hotels close by?

Yes! Please let us know if you require hotel accommodations and we will direct you with a nearby hotel with a preferred rate.


Wassal Seddiqi
Owner and Creative Director
Aisha Munier
Senior Planner and Stylist

Creating an aesthetically pleasing design using the elements, or principles, of visual design include Contrast, Balance, Emphasis, Movement, White Space, Proportion, Hierarchy, Repetition, Rhythm, Pattern, Unity, and Variety.
Understanding Visual Perception
Colour Theory
The colour wheel, colour harmony, and the context of how colours are used.
Colour trends: how to spot them, when and how to incorporate them into your design

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Understanding and executing a vision
Finding functional inspiration
Power of language and storytelling
Design Board Creation
-How to create a personalized thoughtful design board with innovative designs
-How to source rentals and unique finds
-Presenting design boards to your client, revisions, and managing expectations
Strategic and Impactful Floor Plan Production
Design Mockup Meetings
Analysis of P&P designs from concept board to creation

A delicious lunch provided with your dietary needs in mind

How to stay classic while incorporating current trends
Working with patterns, shapes and textures

Contacting, communicating and your role as an event designer and planner amongst vendors
Building Vendor Recommendation List
Vendor Budgeting and budget tracking
How to review floral quotes, reviewing and negotiating contracts
Importance of strong vendor relationships
Working with patterns, shapes and textures

Understanding what products and services are available to you
Sample Wedding Budget and Cost Average per category
Budget Talk with Clients

How to break into luxury weddings, manage, design and price for them
How to create an impactful design on a small budget

Overview of the tools you need to be successful
Spreadsheets, templates and checklists

Establishing your brand’s aesthetic
Staying true to your brand identity
Attracting your ideal clientele
Appealing to the luxury client
Pricing your design planning services

Logistical planning
Executing the design flawlessly
How to overcome hiccups and plan for alternate scenarios
Managing high stress setups
Organizing your team to tackle the different aspects of day of coordination

Design techniques and forms
Handling and care of fresh cut flowers and arrangements
Exploring the different variety of flowers and their unique attributes
Tutorial on garden style floral arrangements
Hands on learning: recreating your own floral arrangement
Led by Wassal

Visually exploring different tabletop and event rental products
Understanding how every element can impact your design
Guest Speaker Tianna from Table Tales

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A delicious lunch provided with your dietary needs in mind

-branding your event strategically using print design from start to finish
-physically exploring different day of stationery designs, trends, and how it transforms your tablescape and overall wedding aesthetic
Importance of an effective flat lay
Guest Speaker Jenna from Polka Dot Paper Shop

How to style your event to be ‘picture perfect’
Lighting and perspective
Guest Speaker Svetlana from Purple Tree Photography

The role of the cake in your designs
Guest speaker Sona from Lima Cakes

pick your own linen, tableware, stationery, chair and style it with your floral center piece
photographer to snap photo of you with your design

Inspiring passion and purpose, we will engage in an evening of insight and motivation with a panel talk and Q&A with industry experts while enjoying cocktails and more!

Venue Location

Transmission Studios

58 Berkeley Street, Toronto

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